Survei marketing mix diversifikasi olahan tepung buah lokal salak manonjaya bagi pelaku usaha kecil pangan

One of the efforts to increase consumption fruits and vegetables for local community others area is innovate diversification processed food products. For example, fruit Manonjaya salacca had been researched made a semi-finished product in form flour other products such as muffins, cakes, cookies, flakes. Before, results research diseminated Small Medium Enterprises (SMEs). The purpose this study was determine potential development from SMEs throught market survey with marketing mix approach. method used quantitative conducted online 251 respondents throughout Indonesia. Respondents consist various generations, gender, profession, domicile, level income. Questions were given based on categories, namely product, place, price, promotion. Product: show that salak has be developed into souvenirs or sweet snacks all especially Z generation. sponge cake/cake. Place: most bought stores, while millennials generations through delivery services. Price: stated reasonable price snack per 750 grams IDR40,000. Promotion: further away respondent's less familiar they salacca. reason, need wider This promotion mainly related superiority nutrients, their health benefits, variety diversified by